Price Point Split Test
February 25, 2009
If you have recently bought anything from Ryan Deiss, Perry Belcher, Yanik Silver, Mike Filsaime, etc. (I could have kept going but I’ll spare you the long intro) you were undoubtedly offered a series of “One Time Offers”. In the last TAC report Ryan went into incredible detail on how these upsells doubled his business literally overnight.
In this installment of the Marketing Lab we are going to show you a new spin on an old split test. Fellow TAC Faulty Member Nathan Hopkins got me in the studio to go over the results of a Core Product Price Point Test.
Now that may not sound to exciting to you initially. But… [Read more]
Background Color Split Test
January 28, 2009
In this split test we wanted to take the 2 background colors that Perry tells us increase conversions in “43 Split Tests” and test them against each other on our squeeze page. Since Perry was giving us conversion increase results on a sales letter page we wanted to see if the same would be true on a squeeze page.
I’m changing the format up a little this time. We went to a screencast format on this installment of The Marketing Lab. Fellow TAC Facility Member Nathan Hopkins actually interviews me to get the test results for this one. Not only do we go over the results on this simple split test, but Nathan actually drags some secret info about up coming and currently running split tests out of me.
This post is not only loaded with quality content but its pretty entertaining as well. Let me know your thoughts on the new format!
Check out the test results:Members login to view this content. (Not a member? Join today!)
Cartoons Give Me Leads…What do you use?
September 29, 2008
Ok, so I got off track with the split tests a little bit. Let me tell you why, Google slapped me and they weren’t very nice about it either. So its been back to the drawing board on a lot of the sites that bring day to day income. The long form sales letter sites that pay the bills went to $5.00 minimum clicks almost across the board. So we are switching gears and looking at Squeeze Pages. If you were affected at all by the Google slaps or if you use squeeze pages then you need to pay attention to this post. I’m going to show you how we are getting a optin rate of 30% and GREAT quality scores in Google Adwords. [Read more]
Size Does Matter…Buy Button Size That Is
August 28, 2008
OK, I told you a few weeks ago after the buy button color test that I was testing the size of the buy button as well. I know that I gave you the results from another test last time, but now its time to reveal the winner of the buy button size test.
The buy button sizes we were testing were: our original buy button, the same one we tested on the buy button color test vs. 445 pixels in width vs. 250 pixels in width (this size is very popular with several of the BIG GUYS in internet marketing, I won’t name names) vs. 160 pixels in width (the size of Amazon’s buy button). The goal was simple: To determine if the size of the buy button would affect the conversion rate.
10 Proven Headlines Tested Against Each Other…Which One Wins?
August 6, 2008
I know that on the last split test I told you the next test would be on buy button size…..but its not. : ) I am running that test as well and I will have results for you guys soon. For now enjoy the headline test results.
If you were one of the lucky few that was able to be involved in Wholesale Traffic System then you are familiar with Quick-Turn Copywriting which Ryan and Perry covered in Conversion Models Part 2.
If you were not one of the lucky few to get involved in this incredible training then I will have to catch you up. Now unfortunately I can not tell you too much because, well……you didn’t buy the program and others did. That wouldn’t be fair now would it?
I can tell you this, in the Quick Turn Copywriting training we went over Copy Chunks and part of those copy chunks were 10 proven headline templates that have been used successfully in almost every industry you could imagine. Now in this weeks split test I used Google’s Website Optimizer and tested the 10 headlines against each other. The only difference in the split test that I ran for this week and the previous split tests is that instead of using a simple A/B split test, this time I used the Multivariate Experiment because I had more than 2 variables that I was testing.
[Read more]
Orange or Grey…Which color makes people buy MORE often?
July 11, 2008
If you have listened to any of the “43 Split Test Results” audios then you know that we have been testing an orange buy button against our traditional grey buy button. With all of the different theories on buy button colors out there, we wanted to test these two against each other. You never know orange might be the new green…or grey……or red…or blue…you get what I’m saying right?
We wanted to find out if there was a major difference in conversion between the two. So we did a split test. The goal was simple: to test the grey graphic buy button (control) against the orange graphic buy button (variable).
Hyperlink Buy Links AND Graphic Buy Links?
June 18, 2008
Lately we have noticed several fellow marketers begin to abandon graphic buy buttons for simple blue hyperlink buttons. We wanted to find out if there was a major difference in conversion between the two. So we did a split test. The goal was simple: to test the the graphic buy button (control) against a hyperlink buy button (variable). [Read more]
Header or No Header: The Age Old Question
June 17, 2008
We recently decided that it was time to once again challenge the theory that sites with graphic headers out perform sites without any header at all. The goal was simple: To determine if the header page (control) would convert at a higher or lower percentage than the no header page (variable page).
Now admittedly we have not run this test on a site that gets a ton of traffic (or even an average amount) so the results, while definitive to say the least, are not based on a huge number of visitors. [Read more]
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